The business of music is something has constantly changed over time. Often it’s technology that brings change. This time it was a pandemic that forced us to use the technology we already had in new and different ways. If we’ve learned anything from past metamorphoses of the music industry, it’s that some things will always stay the same, but the new things never disappear.
What is really important to me right now is that musicians understand that not only is livestreaming not going away, but it is and will continue to be a viable piece of the business plan for artists who want to make a living as a musician.
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