It’s hard to believe there was a time when making music had nothing to do with computers, websites, or social media. Most musicians I know would happily choose a world where they could focus only on their craft and let the music speak for itself. Unfortunately, in today’s landscape, being great isn’t always enough. Marketing and online presence play a real role in helping the right people discover you.
As a musician, understanding the difference between a band website and an EPK can help you present yourself more professionally to the audiences you want to interact with. While many have used the terms interchangably, they are similar but not the same.
An EPK (Electronic Press Kit) is a digital “booking resume” for your music project.
Its main purpose is to help someone decide whether to book you and to make it easy for them to promote you once they do. It’s a professional snapshot of your music and brand and can include:
A short, strong bio
High-quality promo photos (downloadable)
Streaming links to your music
A few performance or promo videos
Contact and booking details
Press quotes or media mentions (if available)
Some also include stage/tech info
If a venue clicks a link you send them and can’t find what they need in 20 seconds, you’ve probably lost the opportunity. Being able to link directly to an EPK that is focused on making it easy for bookers, venue managers, promoters, and event organizers to hire and promote you, makes booking you much more likely.
A band website is your home base on the internet.
It can be one page, or it can be multiple pages. Its main purpose is to represent your band to the world, from fans to industry people, media, and potential collaborators. A full website may include:
Your story and mission
Tour/show calendar
Music and video pages
Merch store
Mailing list signup
Blog or news section
Social links
Fan resources
An EPK can be part of your website
Social media is great for staying visible, but it’s not where deeper connections usually happen. A website gives your fans a more intentional space that isn’t rushed or algorithm-driven. There they can learn your story, explore your music, and support your work in meaningful ways.
An EPK is focused and concise. it says: “Here’s why you should book us, and everything you need to promote the show.”
A Website says: “Here’s who we are, what we do, and how you can follow our journey,” growing with you over time and supporting long-term audience building and community.
When each one is done well, they work together to make you look organized, credible, and ready for opportunities. And in today’s music industry, that matters.